Our Origins: Florentine Tradition and the Culture of the Apothecary
Our story is rooted in the Florentine pharmaceutical tradition and the heritage of Renaissance apothecaries, where herbal blends, artisanal preparations, and scientific knowledge coexisted in perfect balance. From this legacy emerged a project combining pharmacy, herbal expertise, and laboratory culture. From the very beginning, our mission has been to value carefully selected raw materials, formulation quality, and a personalized approach grounded in artisanal professionalism. Located in the heart of Florence, our boutique is a reference point for those seeking artisanal niche perfumery, Made in Italy niche cosmetics, and expert personalized consultation.
An Evolving Tradition: Between Laboratory and Niche Perfumery
Founded by pharmacist and formulator Giovanni Di Massimo and now guided together with Francesca Di Massimo, our brand continues to grow by integrating tradition and innovation.
Our team includes pharmacists, chemists, biotechnologists, and herbal experts who share a commitment to scientific method, research, craftsmanship, and quality. Every selection — from independent skincare to artistic niche perfumes — is based on study, experience, and meticulous attention to detail.
We represent a meeting point between laboratory expertise and artistic perfumery, functional cosmetics and handmade culture, Florentine heritage and contemporary design — an independent Italian reality that evolves while preserving its identity.
1965
The origins of the method
1978
The turning point
1989
The birth of Spezierie Palazzo Vecchio
1990
The first laboratory
1995
Research and formulation
2000
Natural supplements
2001
Perfumery as language
2010
Growth and expansion
2011
The digital age
2013
I Profumi di Firenze
2015
Second generation
2019
New identity
Spezierie strengthens its positioning in niche artistic perfumery, integrating art, culture, and emotional storytelling into the creative process.
2023
The Olfactory
What they say about us
THE WORLD OF SPEZIERIE
What is Spezierie Palazzo Vecchio?
Every authentic story is born of time, and of those who have the courage to observe it closely. Ours begins in the 1960s, with Giovanni Di Massimo — pharmacist, herbalist, researcher. Spezierie Palazzo Vecchio is an independent boutique in Florence specializing in niche perfumery, artisanal cosmetics, and personalized wellness consulting. It combines pharmaceutical tradition, herbal culture, and a curated selection of independent Made in Italy brands. For those seeking non-commercial products, artisanal quality, and a sensory experience guided by professionals.
Need help?
Our team is at your disposal
Customer service hours
Monday - Friday: 10:00 - 19:00 / Saturday: 10:00 - 17:00
Need help?
Our team is at your disposal
Customer service hours
Monday - Friday: 10:00 - 19:00 / Saturday: 10:00 - 17:00
Let's get in touch
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