We believe in a way of caring for people based on listening, responsibility, and long-term trust. Our business was born in a pharmacy setting and has evolved into an artisanal wellness boutique where scientific expertise, craftsmanship, and attention to detail come together. Every proposal begins with personalized consultation and careful selection of high-quality raw materials. In cosmetics, we focus on niche skincare, independent beauty brands, and functional formulations developed with artisanal care, often produced in small batches and rooted in true Made in Italy quality.
In perfumery, we specialize in niche fragrances and artistic perfumes, selecting independent perfume houses known for olfactory research, creative identity, and refined composition. We value craftsmanship, handmade culture, and authentic brands over mass-market trends. Our greatest satisfaction is building long-term trust with those seeking an artisanal niche perfumery in Florence, personalized advice, and an authentic sensory experience.


Founded by Giovanni Di Massimo, pharmacist since 1965, our boutique grew from professional pharmaceutical experience combined with herbal tradition and scientific research in wellness.
Today, the project continues with Francesca Di Massimo, herbalist and artistic director, blending technical rigor with contemporary aesthetic sensitivity. Our work integrates laboratory expertise, brand curation, independent cosmetic selection, and high-quality wellness products.
We are a boutique specializing in niche perfumery, independent cosmetics, functional skincare, and high-quality supplements, deeply connected to Florentine tradition, Italian craftsmanship, and handmade culture.
Every authentic story is born of time, and of those who have the courage to observe it closely. Ours begins in the 1960s, with Giovanni Di Massimo — pharmacist, herbalist, researcher. Spezierie Palazzo Vecchio is an independent boutique in Florence specializing in niche perfumery, artisanal cosmetics, and personalized wellness consulting. It combines pharmaceutical tradition, herbal culture, and a curated selection of independent Made in Italy brands. For those seeking non-commercial products, artisanal quality, and a sensory experience guided by professionals.
Our team is at your disposal
Customer service hours
Monday - Friday: 10:00 - 19:00 / Saturday: 10:00 - 17:00
Our team is at your disposal
Customer service hours
Monday - Friday: 10:00 - 19:00 / Saturday: 10:00 - 17:00
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